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10 Tips On How To Use Social Media to Increase Revenue
Just because you can - doesn't mean you should.Keep this advice in mind as you consider using social media to grow your revenue. There is a lot of hype in this space now, and it will continue for a...
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Social Commerce: Harnessing social media power during the buying process
The word "social" in "social media" really means conversations between individuals. In social media, those conversations happen "out there" - on social media sites. These conversations may or may not...
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Is marketing copy becoming irrelevant?
Now that consumer-generated product information - mostly in the form of reviews - is overwhelming the web and dominating the customer's buying process, I have to ask the question: is marketing copy...
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Why you need a social media firestorm policy - NOW.
Companies aren't really set up to interact efficiently with individual customers. Companies are organizations, filled with teams of people, doing their particular tasks. Companies have lots of...
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How to keep social media from driving you nuts
Social media is really a bunch of channels where groups of people gather and discuss particular things. Social media isn't "one" thing. If you think of it as "one" thing, you quickly become overwhelmed...
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Social Media: B2B and B2C are NOT the same
A world-famous marketing guru was giving a webinar recently. In answer to a question someone asked at the end, the guru said, "There really isn't any difference between B2B and B2C."I cringed.Because...
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Social media, email, and the stench of over-saturation
My inbox is so full of "fake friends" these days that I use a web-based mail portal to delete their messages - and all the other messages I don't want - before I download my mail to Outlook throughout...
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Are your customers using social media to warn others to stay away?
I needed new software for my smartphone, so I could conduct customer interviews and record them when I’m not sitting at my computer and using my Skype recording setup. I had several non-negotiable...
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What does your "social footprint" say about you?
Before someone decides to hire you or buy something from you, one of the criteria they use to evaluate you is your social footprint. They consider three things: Volume, quality, and credibility....
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Voice of the Customer research that actually convinces the CEO to do the...
As a revenue coach, I do not consider my work successful until sales start going up. And sales will not go up until the CEO and other top managers make the mental shift from company-centered to...
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